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It is said Queen Cleopatra used a golden facial mask every night to enhance and maintain her youthful, radiant complexion. In Modern days we see supermodels like Bella Hadid, Irina Shayk, and Kaia Gerber posting selfies of them wearing 24k gold face masks.
These face masks contain natural 24K Gold which aims to activate skin cells as well as rejuvenate and tighten the skin and boosts collagen production.
Now let’s look at the science of how gold can improve our overall skin.
Pure gold in skincare is a powerful anti-aging, anti-inflammatory ingredient, And contains a high concentration of antioxidants for younger-looking skin.
It also has been shown to brighten the skin and improve your overall complexion. Due to its ability to absorb into the skin, pure gold also boosts circulation, which allows fresh, oxygenated blood to flood to the surface of your skin. This creates a brighter, more youthful glow.
Thanks to its anti-inflammatory properties, gold helps to reduce inflammation and calm irritated skin conditions like acne and rosacea.
In addition, Pure gold has been shown to slows down collagen depletion, increases skin’s elasticity while protecting the skin against free-radical damage.
Gold has also been shown to have an anti-aging effect on the skin by reducing fine lines and wrinkles. Gold is able to penetrate deep into the skin to the basal level, and increase the elasticity of the skin, thus resulting in fewer wrinkles as we age. Basal cells, which line the bottom of your epidermis and create new skin cells, have their production activated by gold. This leads to new skin cells surfacing to reveal healthier glowing skin.
Gold has also been shown to reduce melanin production in the skin, which helps to reduce discoloration caused by sunspots and acne scars. Many people turn to gold-infused products when they are looking for a more even brighter skin tone.
When combined with other skin beneficial ingredients, gold has been shown to help increase absorption into the skin and amplify the desired effects of the ingredients it has been mixed with.